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In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers' digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts.

1. What are the key strategic challenges facing Apple Computer?

2. What are some of the dimensions along which company success can be measured?

3. What critical external and internal environmental factors have strategic implications for Apple's future?

4. How does Apple's strategy stand up against industry rivalry?

What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M994998

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