In recent years two nationally known health care providers, Ask an Expert

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In recent years, two nationally known health care providers established satellite facilities a great distance from their main clinic locations. The Mayo Clinic, of Rochester, Minnesota, opened facilities in Arizona, Florida, Iowa, Wisconsin and Minnesota as well as Mexico City. The Cleveland Clinic also opened a Brain Institute in Nevada, a facility in Florida and a hospital in Abu Dhabi. 1. Explain and assess the changes in distribution intensity these actions represent. Visit each web site for Mayo Clinic and Cleveland Clinic to identify which of the two basic forms of advertising (product and institutional) are being used to brand these new distribution channels. Use examples of your search results to support your observations.

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Operation Management, Management Studies

Category:- Operation Management
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