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Management Studies

In recent years, terrorism and other types of violent activities around the globe have made the global marketplace seem very unsafe. How concerned should firms with international operations be about such activities?

Should these firms consider abandoning some global markets? How should firms weigh their concerns about terrorism against the need to help the economies of developing countries?

Would avoiding countries such as those in the Middle East make good sense in terms of economic profit? What about in terms of social profit?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92039851

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