In our continued discussion of evaluation and control in strategic management it is important to understand the ways that corporate performance can be measured. According to our text Essential of Strategic Management the primary measurements are:

- ROI - Return On Investment
- EPS - Earning Per Share
- ROE - Return on Equity
- Operating Cash Flow

Choose one of these measures and explain what is measured and how that impacts strategic implementation. Can you give a real world example of one of these measurements being used?

Hunger, J. D., &Wheelen, T. L., Hoffman, A. N., Bamford, C. E. (2015). Strategic Management and Business Policy (14th ed.). Upper Saddle River, NJ: Pearson Education.