In order to properly measure for example the customers, Ask an Expert

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In order to properly measure, for example, the customers' preferences regarding a product, it is important for a survey to ask the correct questions and in the correct manner.

What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a questionnaire online?

What are the advantages and disadvantages of having structured questions compared with unstructured questions?

What are the advantages and disadvantages of asking open-ended responses compared with structured responses?

What are some alternative response strategies?

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