In no more than 1.5-2 double-spaced, typed pages in 12-point font (Times New Roman), respond to the checklist items. Be sure to include references for any resources you use.

Checklist:

In context of the section on "sticky" advertisements, provide three examples of advertisers' efforts to concretize their advertisements. Television commercials would be a good source of ideas.

Explain the specific elements in your chosen commercials that illustrate concreteness.

You may use this book for reference: Shimp, T.A. (2010). Advertising promotions and other aspects of integrated marketing communications (8th ed.). Mason, OH: South-Western Cengage Learning.