In may 2014 coca cola initiated its ldquohello, Ask an Expert

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In May 2014 Coca Cola initiated its “Hello Happiness” advertising campaign, releasing commercial spots in which underpaid South Asian laborers toiling in Dubai are shown communicating with their families after a long time via specially made “Coca-Cola” phone booths that only took Coca Cola bottle caps. While the ads seem to spread a positive message through the emotional images, many saw it as an attempt to use the terrible working conditions in Dubai for a PR opportunity. 1) Do you think the company did something wonderful here and was unjustly criticized by human rights advocates and others?

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Operation Management, Management Studies

Category:- Operation Management
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