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In Marketing

- What are some of marketings' social responsibility issues? Give examples of each issue. Why is ethics and social responsibility an important consideration in marketing decisions?

- Why might business customers generally be considered morw rational in their purchasing bevavior than ultimate customers? What are the primary concerns of business customers? List several characterisitics thar differentiate business transactions from consumer tansactions.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92232660

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