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In many consumer goods markets, it is common for advertised brands to coexist with unadvertised brands. Advertised brands generally command higher price. Choose a real-world market where this is true, and document the price difference between advertised and unadvertised brands. Discuss whether the price difference is due to difference in quality or some other factor. How does advertising play a role in this price-quality issue?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93103718

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