problem 1: In today’s highly competitive business world, it is unnecessary to mention that the need for a retention plan of customers by all organizations is necessary because losing customers is a common phenomenon worldwide. Among others, this has led organizations to develop total customer care programs.
With reference to this statement, describe:
a) Five reasons why organizations periodically lose the customers.
b) Five unethical approaches to build and maintain the customer relationship.
c) Five different strategies that you would take into consideration while drawing a strategic plan for building relations.
d) Five guidelines for developing an appropriate total customer care program.
problem 2: Marketing managers must realize that managing a customer loyalty program is a dynamic procedure in which managers should continually reevaluate in an attempt to meet up and exceed customer’s needs.
In light of this statement describe in brief the 10 key principles for building customer loyalty programs.