In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples.

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?

• What would be your goals in terms of advertising this new program to current and prospective students?

• What type of advertising strategy would you suggest for this new Social Media Marketing major?

• How is advertising and sales promotion similar? Dissimilar?

• Which do you think is a more effective communication tool for marketing managers and why?