In december 2007 coca-cola made it clear last week that its, Ask an Expert

Management Studies

In December 2007, Coca-Cola made it clear last week that it's on the NASCAR circuit for the long haul, extending its sponsorship deal through 2017. Several of Coke's brands share the NASCAR spotlight, with PowerAde designated as the official sports beverage, Dasani as the official water and Minute Maid the official juice of the oval stock car circuit. What is a potential drawback to this sponsorship?

A. The absence of clutter

B. Employee dissatisfaction

C. An inefficient use of money

D. Inability to target particular psychographic and demographic segments

E. The evaluation of the effectiveness of the sponsorship

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91639262

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