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In context to strategic management, search the Fortune "Most Admired Companies" 2010 and compare that list to the latest one of 2017. (www.fortune.com)

  • Which companies appeared both in 2010 and 2017? Why?
  • Which companies go to the top 10 list from not even being on the 10 in 2010 list?
  • Pick one of the companies and investigate how it reached the top 10 list.

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