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Management Studies

In competitive industries, a new entrant with a novel business plan can have a disruptive effect on existing firms. If the new entrants' business model is sustainable, other players are forced to respond by changing their business practices. If the goal of the analysis was to evaluate the effect of Southwest Airlines' presence on the airline industry, rather than predicting fares on new routes, how would the analysis be different? Describe technical and conceptual aspects.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92273773

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