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In classic article - 'The Rules of Innovation' by Clayton Christensen - the authors discuss factors ensuring the success of an innovation process and the utilization of all possible sources of innovation for an organization.

Pick any consumer electronics company. How did disruptive innovations in the industry affect this company? Did it adjust; and if so, how? Discuss possible sources of innovation for your chosen company. Use common knowledge, industry and library resources in answering this question.

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