A company’s total marketing communications mix—also called its promotion mix—comprises the specific blend of five dissimilar parts. Name and define these parts.
One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and illustrate two common techniques employed to set the total budget for advertising.
Describe and discuss the promise and challenges which e-commerce presents for future.
In brief describe the three (3) types of Vertical Marketing Systems.
How do consumerism and environmentalism influence marketing strategies?