In a study shown in class and explained in your, Ask an Expert

Management Studies

In a study shown in class (and explained in your textbook:“International Marketing, 17th edition by Cateora and Graham, McGraw-Hill” as well), Chinese people were more favorable when exposed to ego-focused (vs. other-focused) emotional appeals (pride, happiness), while American people were more favorable when exposed to other-focused (vs. ego-focused) emotional appeals (empathy, peacefulness). This result is counter-intuitional given our understanding of cultural differences between the two countries. 1) What would you have led to expect according to Hofstede’s cultural framework? 2) What happened in the experiment? 3) Explain why this happened, and 4) what is implication for MNC’s.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92455647

Have any Question?Write your Review or question?

Related Questions in Operation Management

Enron basically created a market in energy gambled with it

Enron basically created a market in energy, gambled with it and manipulated it for their gain. They were able to get to the top of their industry by challenging their employees to “ask why” in order to find creative solu ...

1 what are the roles that different levels of government

1. What are the roles that different levels of government play in defining crime? Include federal, state, and local governments. Include the types of crimes each government level defines. 2. Describe how computer systems ...

Interests and positions defining what is our true interest

Interests and Positions Defining what is our true interest and how it differs from our positions is not simple to achieve. But it is the crux of the conflict resolution concept. Please respond in about 150 words for each ...

It project managementlab 2 project estimates and tracking

IT Project Management Lab 2: Project Estimates and Tracking (MS Project) Description: An IT project manager (PM) is accountable for the success of the IT project. One of the primary responsibilities the PM has is the mon ...

The selling price of a product is set at 30 the firm can

The selling price of a product is set at $30. The firm can outsource the production and pay $25 per unit. Alternatively, the firm can invest in assembly line X and Y and produce the product on its own. Assembly line X re ...

Merriam-webster dictionary defines unethical conduct as an

Merriam-Webster dictionary defines unethical conduct as an act or acts that do not conform to accepted standards of behavior. Who sets the norm for ethical conduct? Can conduct that has been criminalized by a sovereign's ...

1 give an example illustrating how social trends present

1. Give an example illustrating how social trends present both opportunities and threats to businesses in high-tech industries. Discuss in detail. (500 words minimal) 2. Do you think that the people in Rawls's "original ...

1 in relation with content analysis content is the visible

1. In relation with content analysis, _______ content is the visible, surface content. a. Direct b. Latent c. Manifest d. None of the above 2. You are asked to agree or disagree on the following, "The U.S. should abandon ...

1 dollar for dollar with comparable characteristics which

1. Dollar for dollar with comparable characteristics, which is faster and more powerful – a desktop computer or notebook computer? 2. Can you explain Enterprise Environmental Factors and how it is related in any way to p ...

After a strategic plan has been developed approved and

After a Strategic Plan has been developed, approved and implemented, it's progress should be monitored, reviewed and evaluated to determine if the specific strategic objectives are being met. Describe, in detail, the pro ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert