In a recent interview a brand manager at procter amp gamble, Ask an Expert

Management Studies

In a recent interview, a brand manager at Procter & Gamble noted, "Historically, we used to be focused on discovering the common hopes and dreams within a country, but now we're seeing that the real commonalities are in generations across geographic borders."

What is the significance of this comment in terms of segmenting and targeting?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92038564

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