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In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument.

A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.

Using the product you chose for your discussion, analyze in detail how the product is sold through different channels.

Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.

Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company.

Your first slide should describe the company's marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

Marketing Management, Management Studies

  • Category:- Marketing Management
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