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Marketing Management, Management Studies
Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...
Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...
Question: Digital storytelling is a popular phrase and component of IMC right now. At the root of PR 101 is storytelling. That is, how do you make your product or person or organization which you are pitching to reporter ...
Question: Using the Assignment 1 Forum on your class Moodle site you will post the result of your research and consideration of a marketing trend discussed or identified in Unit 2. A discussion prompt will be provided in ...
ASSESSMENT 1 - PROJECT This assessment consists of 3 parts, Part A, B and C. Part A: You are required to choose a product or service; research the existing market environment; and develop a marketing strategy for your ch ...
Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...
Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...
Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...
In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. Students will apply skills and knowledge to propose an IMC campaig ...
Question: For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and ...
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Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate
Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p
Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As
Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int
Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As