QUESTION 1

In a period of economic recession and low room occupancy, devise and explain the outlines of a marketing strategy with a view to increase

(i) the sale of rooms

(ii) rate of occupancy

(iii) duration of stay

(iv) rooms turnover in terms of revenue

QUESTION 2

Explain the following:

(i) Paid out

(ii) Corporate rate

(iii) Crew rate

(iv) Rack rate

(v) Back-to-back rate

(vi) Airline rate

QUESTION 3

Discuss in detail the duties and responsibilities of the Front Office Manager and explain why he/she is a key player in the Rooms Division Management?

QUESTION 4

Discuss the relationship between the various sections of the Rooms Division Department and the Financial Department. Support your answer with real life examples from the industry

QUESTION 5

Explain how and why the Rooms Division Management is heavily dependent on an effective communication system. Support your answer with relevant examples