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In a paper, critique a situation in either your current organization or a previous organization that required a great deal of change. Make sure, at a minimum, to address the following questions in your assessment:

What were the forces of change involved?

What was the primary type of change needed: changing "things" or changing the "People and Culture"?

What were the biggest challenges of the change?

What were the biggest achievements of the change?

Rate the performance of management in terms of how change was communicated and implemented with all levels within the organization.

Looking back at how the change was implemented, what could have been done differently to make the change more successful or smoother for those involved?

Marketing Management, Management Studies

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