In a marketing context, "promotion" includes all of the following, except:
- Advertising
- Sales promotion
- Publicity
- Personal selling
- Retailing
John earns $50,000 per year. His taxes are $5,000 per year. He also spends $25,000 per year on necessities, and $15,000 per year on luxuries. He saves all of the rest. What is John's discretionary income?
- $50,000
- $45,000
- $20,000
- $15,000
- None of the above
If you divide up a market based on things like personality, motives, and lifestyles, you are performing
- Geographic segmentation
- Demographic segmentation
- Place segmentation
- Benefit segmentation
- None of the above
Healthy Choice product's advertising stresses healthy, yet good tasting products. Ads typically feature nutrition information. What type of segmentation is Healthy Choice likely to be using?
- Behavior segmentation
- Demographic segmentation
- Place segmentation
- Benefit segmentation
- None of the above
Which of the following types of survey tends to be the most expensive?
- Mail survey
- Internet survey
- Fax survey
- Telephone survey
- Personal interview survey
We discussed three types of organizational buying situations in class. Which of the three types requires the most time?
- routine problem solving
- straight rebuy
- modified rebuy
- simple rebuy
- none of the above
How many marketing mixes and market segments are involved in differentiated targeting?
- 1 marketing mix and 1 market segment
- 2 or more marketing mixes and 1 market segment
- 1 marketing mix and 2 or more market segments
- 2 or more marketing mixes and 2 or more market segments
- This question cannot be answered with the information provided.
The marketing philosophy that focuses on satisfying customer needs and wants while enhancing individual and societal well-being is called
- A production orientation
- A sales orientation
- A market orientation
- A societal marketing orientation
- None of the above
Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles' personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased.
Janine's role in the buying center is that of a:
- gatekeeper
- decider
- influencer
- buyer
- user
In order to distinguish a consumer product from an organizational product, what question(s) do you need to ask?
- Why was the product purchased?
- Who purchased the product?
- What was the product that was purchased?
- All of the above
- A and B only