1. In a job satisfaction survey, respondents were asked to indicate how many years they had worked for the company. One respondent wrote "ten months" in response to the item. A conversion of the answer to the correct unit of time (years) would be most likely to take place during the _________. (Points : 1) 
A. field edit 
B. central-office edit 
C. coding process 
D. data analysis 
E. collection phase 

2. The most difficult questions to code are __________. (Points : 1) 
A. dichotomous questions 
B. questions using staple scales 
C. multichotomous questions 
D. open-ended questions 
E. questions using Likert scales 

3. A mean square is an unbiased estimate of the __________. (Points : 1) 
A. sample variance 
B. population mean 
C. population variance 
D. sample mean 

4. The main aim of editing is to __________. (Points : 1) 
A. ensure that the analysis is valid 
B. establish codes for raw data 
C. establish a balance between costs and accuracy 
D. establish minimum quality standards for the raw data 
E. impose maximum quality standards on the raw data 

5. A respondent indicated she redeemed a coupon at Carrefour last week, but later indicated that she had not visited a Carrefour in over two weeks. This type of response poses a problem of _________. (Points : 1) 
A. completeness 
B. legibility 
C. comprehensibility 
D. consistency 
E. uniformity 

6. Kit Kat candy bar executives' ability to make the following statement, "Our most likely estimate of Kit Kat's ad recall rate is 65%. In addition, we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%," illustrates ___________. (Points : 1) 
an example of basic descriptive statistics 
A. an example of using statistical inference to estimate a population parameter based upon sample 
B. statistics 
C. an example of using statistical inference to estimate a statistic based upon a population parameter
D. an example of hypothesis testing
E. Both a and b 

7. If an organization selects two towns for a market study (one for the test and the other as a control) and measures the amount of trash in pounds per household, it must first determine the equality of the two towns using a ________. (Points : 1) 
A. test of a single proportion 
B. test of a single mean 
C. test of two means 
D. test of two proportions 
E. None of the above 

8. A chart where the values of the variable are placed along the abscissa, the absolute frequency or relative frequency of occurrence of the values are indicated along the ordinate, and the midpoints of the bars are connected is a __________. (Points : 1) 
A. matrix 
B. cumulative distribution function 
C. histogram 
D. frequency polygon 
E. midpoint chart 

9. A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of 
frequencies corresponds to the expected pattern. The appropriate statistical technique is the __________. (Points : 1) 
A. Kolmogorov-Smirnov test 
B. Z-test for one mean 
C. Chi-square goodness-of-fit 
D. Z-test for two means 
E. Frequency analysis 

10. A research study involving the research question, "On the basis of a survey of husband-wife households, is there a significant difference between the mean attitude score of husbands and that of wives toward our 
product?" will involve a ________. (Points : 1) 
A. test for a single proportion 
B. test of two means when samples are independent
C. test for a single mean 
D. test of two means when samples are dependent 
E. None of the above