In 2010 apple introduced its ipad and competing fi rms are, Ask an Expert

Management Studies

In 2010, Apple introduced its iPad, and competing fi rms are starting to launch their iPad equivalents. How can one of these companies use the diffusion-of-innovations framework to develop promotional, pricing and distribution strategies targeted to the following adopter categories?

a. Innovators

b. Early adopters

c. Early majority

d. Late majority

e. Laggards.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92175089

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