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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Locate and view a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet.

Create a presentation addressing the following:

• Correctly identify each individual.
• What did each of the individuals contribute to the world?
• How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
• What are the defining characteristics shared among all or most of the individuals?
• Why did Apple choose these individuals to appear in this advertisement?

Summarize your findings with speaker notes in a 5 slide PowerPoint presentation on the following people;

• Amelia Earhart
• Alfred Hitchcock
• Pablo Picasso
• Mahatma Gandhi
• Thomas Edison.

Marketing Management, Management Studies

  • Category:- Marketing Management
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