(Answered) In 1990 vera wang founded a design company that reflected

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In 1990 Vera Wang founded a design company that reflected her

Discussion Questions

1. In what way is Vera Wang a great example of the ever- changing career path of an individual?

2. Go to www.verawang.com. What changes have occurred in the company since the writing of this chapter? Has the brand expanded into other products?

3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce &Gabbana?

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