Improving e-mail marketing responsea company wishes to, Ask an Expert

Management Studies

Improving E-Mail Marketing ResponseA company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Write a two to three (2-3) page paper in which you:

1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.

2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.

3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91396033
Price:- $30

Guranteed 24 Hours Delivery, In Price:- $30

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Assignment -context you are required to select a

Assignment - Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why ...

Assessment descriptionyou are the marketing development

Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

Question we are trying to invent a service which is called

Question: We are trying to invent a service which is called VR(virtual reality) online shopping. It is basically that we are able to shop online and understand this product through VR techniques. For example, if I'm tryi ...

Quesiton the purpose of this assignment is to assess your

Quesiton: The purpose of this assignment is to assess your energy balance and health outcome. Input your 3-day activity data into the Activity Journal within iProfile®. Write at least a 525-word response in APA format ad ...

Question this term project is designed to apply the key

Question: This term project is designed to apply the key marketing concepts and terminology to a brand and to showcase your skills in technology and communication. You will create a blog with several entries responding t ...

Question a explain the differences between legal and

Question: (a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions. (b) What do you think about companies incorporating social ...

Question select a product or service to target post the

Question: Select a product or service to target. Post the product name, the manufacturer's name, and your reasons for choosing it. Prepare a 2-3 page marketing environmental analysis that explains how the appropriate tre ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert