Implementation:
Effective implementation of a public health campaign includes strategic marketing methods, appropriate timing, and monitoring (Resnick & Siegel, 2013). Review your communication plan and consider ways you plan to implement your campaign and how the timing is critical to its success.
It is not uncommon to experience some barriers in the implementation of a public health campaign. For example, funding sources might be delayed, stakeholders in communities may decide to withdraw their participation, or technology may temporarily collapse. Consider possible barriers or challenges you might face in the implementation of your public health campaign and how you might address those barriers.
With these thoughts in mind:
A brief explanation of how you might implement your public health campaign. Then explain two potential barriers which might impact the implementation process and one way you might address one barrier. Be specific and use examples to illustrate your points.
· Apply methods to implement a public health campaign
· Analyze barriers to the implementation of a public health campaign
· Analyze the implementation and evaluation process of a communication plan
· Identify criteria to evaluate the effectiveness of a public health campaign
Pages required (3pages)
Required Resources
Readings
· Course Text: Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and practice (5th ed.). San Francisco, CA: Jossey-Bass.
· Chapter 16, "Implementation, Dissemination, and Diffusion of Public Health Interventions"
· Chapter 21, "Social Marketing"
· Course Text: Health Communication in the New Media Landscape
o Chapter 16, "New Media: A Third Force in Healthcare"
· Course Text: Marketing Public Health: Strategies to Promote Social Change
o Chapter 5, "Introduction to Marketing Principles"
o Chapter 12, "Outcome Evaluation"
Link:
Glanz, K. & Bishop, D.B. (2010). The role of behavioral science theory in development and implementation of public health interventions. Annual Review of Public Health, 3,399-418.
Required Resources
Readings
· Course Text: Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and practice (5th ed.). San Francisco, CA: Jossey-Bass.
· Chapter 16, "Implementation, Dissemination, and Diffusion of Public Health Interventions"
· Chapter 21, "Social Marketing"
· Course Text: Health Communication in the New Media Landscape
o Chapter 16, "New Media: A Third Force in Healthcare"
· Course Text: Marketing Public Health: Strategies to Promote Social Change
o Chapter 5, "Introduction to Marketing Principles"
o Chapter 12, "Outcome Evaluation".