Imagine yourself as an employee of a company doing business in another country. Consider some of the misperceptions that could occur, from awkward language translations to colliding customs.

Why do you think it is often difficult to do business across cultures? How can businesspeople avoid cross-cultural mistakes? If a company offends a culture in which it is trying to do business, what should it do?

Be certain to use all three major sociological theories - functionalism, conflict theory, and interactionism - in your analysis.