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Imagine you have to create an International Marketing Plan for David's Tea's new market in Turkey. They are planning to open stores in metropolitian areas and provide online stores in Turkey.

a. Explain what might be the pricing for David's Tea in Turkey. Include the shipping costs, handling expense, duty/insuramce costs/import taxes, gross margins. Explain all in details.

b. Target Market: (Establish a screening criteria against company objectives, resources, capabilities. Reasons for entering market and potential returns. Complete analysis of environment of home and host country (uncontrollable elements, which part of marketing mix can be standardized, which needs to be cultural sensitive)

c. Explain what might be the product adaption for selling David's Tea in Turkey in details.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92593196

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