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Management Studies

Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
Outline a sample advertisement in which you illustrate both the campaign theme and brand image.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Format your assignment according to the following formatting requirements:

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91349861

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