Imagine you are the vice president of marketing for a hospital that wants to implement a men's health product line. Write a 3-5 page assessment that answers the following:
- How would you organize the marketing function for this new program?
- What are the obstacles you might face?
- What are the aspects of this program in which your team members need to be involved to ensure the program's success?
- How would you utilize focus groups?
- What competitive analytical strategies would you employ?
- What quantitative and qualitative data sets would you incorporate into your market research?
Additional Requirements
- Include a title page and a references page.
- Include an introductory paragraph and a concluding paragraph.
- Include a minimum of three research resources.
- Follow APA guidelines for style and formatting.
- Ensure your finished assessment is 3-5 pages in length, excluding the title page and references page.