(Answered) Imagine you are the vice president of marketing for a

Management Studies

Imagine you are the vice president of marketing for a hospital that wants to implement a men's health product line. Write a 3-5 page assessment that answers the following:

How would you organize the marketing function for this new program?
What are the obstacles you might face?
What are the aspects of this program in which your team members need to be involved to ensure the program's success?
How would you utilize focus groups?
What competitive analytical strategies would you employ?
What quantitative and qualitative data sets would you incorporate into your market research?

Additional Requirements

Include a title page and a references page.
Include an introductory paragraph and a concluding paragraph.
Include a minimum of three research resources.
Follow APA guidelines for style and formatting.
Ensure your finished assessment is 3-5 pages in length, excluding the title page and references page.

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Business Management, Management Studies

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