Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

For Cultural differences between geographically different countries use charts from the:

Hofstede centre (www.geert-hofstede.com)
www.cim.co.uk/Resources and
www.Keynote.co.uk for market data
Business Environment Risk Index (BERI)

Scenario – Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into a select number of international markets. You are to advise them on how to accomplish this goal.

Specifically they wish you to provide guidance on

A. How to conduct an international marketing audit
B. A justification of a chosen market entry method
C. A discussion of potential strategies and tactics

Your advice will take the format of a professional business report and will include the following sections.

1) An Executive Summary

2) A brief section providing a case background including company size, competition and target market/country

3) An environmental audit section analysing the macro and micro environments using the appropriate tools (PESTEL, The 5 C’s Framework, 5 Forces analysis) Summarize the findings of the audit in a SWOT Box with a brief discussion of the most important macro and micro factors currently affecting the chosen target market.

4) Set 3-5 SMART global marketing objectives for going international.

5) Decide upon and justify upon your global market entry strategy (export, franchise, joint venture, strategic alliance, acquisition, FDI).

Provide a “Plan B” or contingency plan that could be implemented if the original entry method proved to be unsustainable.

6) Global marketing strategies and tactics for this organization. (Segmentation, Targeting, Positioning and Product, Price, Place, Promotion strategies).

7) What are the implications of your choice? (Cost, resources, timing, opportunities), and how will the success of this strategy be measured.

Guidelines:

This is both an academic and a professional business report and there needs to be clear evidence that the theoretical subject matter is understood and is integrated with the practical elements of the task. As a masters assignment there is a need to include 12 – 15 references to the theory, concepts and models that are relevant to the report.

As such it would be expected that you format the report as if you were presenting it to your senior management team in a real life industry situation.

An Executive Summary and appropriate labelled headings and sub-headings are key to this presentation.

Key issues that will be taken into consideration are:

•    Evidence of Reading/Application of Theory
•    Discussion of Topic
•    Use of Applied exs in Context
•    Recommendations and Conclusion.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M970

Have any Question? 


Related Questions in Marketing Management

Describe the communication process model - what are the

Describe the communication process model - what are the different elements/components of the model, describe the processes involved. What is coding and decoding process? Explain it is important for communication particip ...

1 what is bcg matrix why do we need bcg matrix how we can

(1) What is BCG matrix? Why do we need BCG matrix? How we can use BCG matrix for effective strategic formulation? (2) How do you categorize various Monsanto's products/services into one of four categories of BCG matrix ( ...

Merchandising is an especially important aspect of

Merchandising is an especially important aspect of retailing. Buyers must curate product lines and programs that appeal to their target market(s) while ensuring that activities (purchased inventory, pricing, etc.) adhere ...

Question 1-8 -1 big data analytics are fundamentally

Question 1-8 - 1. Big data analytics are fundamentally different from traditionalmarket research, which applies the scientific method. Describe the scientific method. What is the primary question traditional marketing re ...

A mass on a spring vibrates in simple harmonic motion at a

A mass on a spring vibrates in simple harmonic motion at a frequency of 4.0 Hz and an amplitude of 4.0 cm. If a timer is started when its displacement is a maximum (hence x =4cm when t=0), what is the acceleration magnit ...

Principles of macroeconomics select your organization and

Principles of Macroeconomics Select your organization and a product produced by that organization from Industry. The organization's strategic plan calls for an aggressive growth plan, requiring investment in facilities a ...

Use of social media is very effective to any company for

Use of social media is very effective to any company. For example Apple can be use social  media to increase its brand recognition by posting its products on various platforms like face book and twitter. Posting online, ...

Select research and analyze an example of american popular

Select, research and analyze an example of American popular culture's influence on another culture or an example of a non-U.S. culture's influence on American popular culture and media. Do you believe the world is interc ...

Assignmentexplain the role of a decision leader in the

Assignment Explain the Role of a Decision Leader in the Global Marketplace. You are to write a critically reflective paper entitled: My Role as a Decision Leader in the Global Marketplace. The purpose of this paper is fo ...

Question 1 what term is used to describe an experiment run

Question 1: What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials like those for Cheerios? The consumer will then answer ques ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro