Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

For Cultural differences between geographically different countries use charts from the:

Hofstede centre (www.geert-hofstede.com)
www.cim.co.uk/Resources and
www.Keynote.co.uk for market data
Business Environment Risk Index (BERI)

Scenario – Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into a select number of international markets. You are to advise them on how to accomplish this goal.

Specifically they wish you to provide guidance on

A. How to conduct an international marketing audit
B. A justification of a chosen market entry method
C. A discussion of potential strategies and tactics

Your advice will take the format of a professional business report and will include the following sections.

1) An Executive Summary

2) A brief section providing a case background including company size, competition and target market/country

3) An environmental audit section analysing the macro and micro environments using the appropriate tools (PESTEL, The 5 C’s Framework, 5 Forces analysis) Summarize the findings of the audit in a SWOT Box with a brief discussion of the most important macro and micro factors currently affecting the chosen target market.

4) Set 3-5 SMART global marketing objectives for going international.

5) Decide upon and justify upon your global market entry strategy (export, franchise, joint venture, strategic alliance, acquisition, FDI).

Provide a “Plan B” or contingency plan that could be implemented if the original entry method proved to be unsustainable.

6) Global marketing strategies and tactics for this organization. (Segmentation, Targeting, Positioning and Product, Price, Place, Promotion strategies).

7) What are the implications of your choice? (Cost, resources, timing, opportunities), and how will the success of this strategy be measured.

Guidelines:

This is both an academic and a professional business report and there needs to be clear evidence that the theoretical subject matter is understood and is integrated with the practical elements of the task. As a masters assignment there is a need to include 12 – 15 references to the theory, concepts and models that are relevant to the report.

As such it would be expected that you format the report as if you were presenting it to your senior management team in a real life industry situation.

An Executive Summary and appropriate labelled headings and sub-headings are key to this presentation.

Key issues that will be taken into consideration are:

•    Evidence of Reading/Application of Theory
•    Discussion of Topic
•    Use of Applied exs in Context
•    Recommendations and Conclusion.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M970

Have any Question? 


Related Questions in Marketing Management

Assessmentas a workplace project or as a simulated activity

Assessment As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start t ...

Question lasa 1-preliminary strategy auditthe end result of

Question: LASA 1-Preliminary Strategy Audit The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with ...

Question explain the importance of variation to health-care

Question: Explain the importance of variation to health-care organizations and answer the following questions. 1. What might be the key processes for health-care organizations? 2. What are the potential common causes of ...

Question key assignmentconduct a current literature no more

Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

Question select a product with a marketing problem of your

Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...

Question brand extension marketing planintroduction the

Question: Brand Extension Marketing Plan Introduction: The Assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. ...

Principles of marketing management assignment -aim - the

Principles of Marketing Management Assignment - AIM - The marketing management module is designed to give students an insight into the principles of marketing management functions/roles in a context specific organization ...

Question we chose ford to market a devise that will alert

Question: We chose Ford to market a devise that will alert you if you accidently left the child in the car. 1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As