Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

For Cultural differences between geographically different countries use charts from the:

Hofstede centre (www.geert-hofstede.com)
www.cim.co.uk/Resources and
www.Keynote.co.uk for market data
Business Environment Risk Index (BERI)

Scenario – Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into a select number of international markets. You are to advise them on how to accomplish this goal.

Specifically they wish you to provide guidance on

A. How to conduct an international marketing audit
B. A justification of a chosen market entry method
C. A discussion of potential strategies and tactics

Your advice will take the format of a professional business report and will include the following sections.

1) An Executive Summary

2) A brief section providing a case background including company size, competition and target market/country

3) An environmental audit section analysing the macro and micro environments using the appropriate tools (PESTEL, The 5 C’s Framework, 5 Forces analysis) Summarize the findings of the audit in a SWOT Box with a brief discussion of the most important macro and micro factors currently affecting the chosen target market.

4) Set 3-5 SMART global marketing objectives for going international.

5) Decide upon and justify upon your global market entry strategy (export, franchise, joint venture, strategic alliance, acquisition, FDI).

Provide a “Plan B” or contingency plan that could be implemented if the original entry method proved to be unsustainable.

6) Global marketing strategies and tactics for this organization. (Segmentation, Targeting, Positioning and Product, Price, Place, Promotion strategies).

7) What are the implications of your choice? (Cost, resources, timing, opportunities), and how will the success of this strategy be measured.

Guidelines:

This is both an academic and a professional business report and there needs to be clear evidence that the theoretical subject matter is understood and is integrated with the practical elements of the task. As a masters assignment there is a need to include 12 – 15 references to the theory, concepts and models that are relevant to the report.

As such it would be expected that you format the report as if you were presenting it to your senior management team in a real life industry situation.

An Executive Summary and appropriate labelled headings and sub-headings are key to this presentation.

Key issues that will be taken into consideration are:

•    Evidence of Reading/Application of Theory
•    Discussion of Topic
•    Use of Applied exs in Context
•    Recommendations and Conclusion.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M970

Have any Question? 


Related Questions in Marketing Management

Think about a leader this could be someone you know

Think about a leader. This could be someone you know personally or someone that you are familiar with that was a leader. This can be a political figure (I don't want to hear about your political views but why this leader ...

Topic targets permanent layaway plandescribe how your

Topic: Target's permanent Layaway Plan Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle; 1. Development Stage 2. Introduction Stage 3. Growth Stage 4. Maturity S ...

Consumer buying decisionsmany businesses would like to get

Consumer Buying Decisions Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying be ...

Use of social media is very effective to any company for

Use of social media is very effective to any company. For example Apple can be use social  media to increase its brand recognition by posting its products on various platforms like face book and twitter. Posting online, ...

Should under amour continue targeting and growing the

Should under amour continue targeting and growing the female market segment? Or should it target a broader population to gain more traction on Nike and get closer to the number one spot?Should Under Armour keep paying fa ...

All people have different lives and experiences that affect

All people have different lives and experiences that affect learning. There is need to include different teaching principle, learning styles and teaching methodologies in the approach to education. Learning styles such a ...

Fiat chrysler1 customerswho are the current customersusers

FIAT CHRYSLER 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You coul ...

How can companies benefit from blogs and avoid their

How can companies benefit from blogs and avoid their downsides? Give an example of a company's web site blog and explain why it is successful.

Corporate governancegovernance mechanisms are considered to

Corporate Governance Governance mechanisms are considered to be effective if they meet the needs of all stakeholders, including shareholders. Governance mechanisms are also an important way to ensure that strategic decis ...

Part 1 multiple choice questions 1 according to management

PART 1 Multiple Choice Questions 1) According to management guru Peter Drucker, "The aim of marketing is to ________." A) maximize profits of the company B) emphasize customer wants and not customer needs C) make selling ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen