Ask Question, Ask an Expert


Ask Marketing Management Expert

For Cultural differences between geographically different countries use charts from the:

Hofstede centre ( and for market data
Business Environment Risk Index (BERI)

Scenario – Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into a select number of international markets. You are to advise them on how to accomplish this goal.

Specifically they wish you to provide guidance on

A. How to conduct an international marketing audit
B. A justification of a chosen market entry method
C. A discussion of potential strategies and tactics

Your advice will take the format of a professional business report and will include the following sections.

1) An Executive Summary

2) A brief section providing a case background including company size, competition and target market/country

3) An environmental audit section analysing the macro and micro environments using the appropriate tools (PESTEL, The 5 C’s Framework, 5 Forces analysis) Summarize the findings of the audit in a SWOT Box with a brief discussion of the most important macro and micro factors currently affecting the chosen target market.

4) Set 3-5 SMART global marketing objectives for going international.

5) Decide upon and justify upon your global market entry strategy (export, franchise, joint venture, strategic alliance, acquisition, FDI).

Provide a “Plan B” or contingency plan that could be implemented if the original entry method proved to be unsustainable.

6) Global marketing strategies and tactics for this organization. (Segmentation, Targeting, Positioning and Product, Price, Place, Promotion strategies).

7) What are the implications of your choice? (Cost, resources, timing, opportunities), and how will the success of this strategy be measured.


This is both an academic and a professional business report and there needs to be clear evidence that the theoretical subject matter is understood and is integrated with the practical elements of the task. As a masters assignment there is a need to include 12 – 15 references to the theory, concepts and models that are relevant to the report.

As such it would be expected that you format the report as if you were presenting it to your senior management team in a real life industry situation.

An Executive Summary and appropriate labelled headings and sub-headings are key to this presentation.

Key issues that will be taken into consideration are:

•    Evidence of Reading/Application of Theory
•    Discussion of Topic
•    Use of Applied exs in Context
•    Recommendations and Conclusion.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M970

Have any Question? 

Related Questions in Marketing Management

Respond to the following questions with sufficient detail

Respond to the following questions with sufficient detail to demonstrate that you understand the material presented in this course. Together, your responses should total about 2 pages, single-spaced. Do NOT include any d ...

For your convenience an excel with multiple worksheets file

For your convenience, an excel (with multiple worksheets) file is posted together with this homework on blackboard. You can find the data you need to answer all questions. Moreover, you are encouraged to use excel to com ...

Assignment global businessyour company an australian

Assignment: Global business Your company (an Australian pharmaceutical company) is considering South Africa and china to expand its business and enter the global marketplace for the first time. As an international operat ...

Using the same company you chose for your week 2 assignment

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for yo ...

Marketing research assignmenttopic building consumer

Marketing Research Assignment Topic: Building consumer loyalty in crown casino Melbourne: influence of strategic marketing programs. CLIENT IS NATIVE AUSTRALIAN. Unit Learning Outcome The assessment is designed to rigoro ...

Part a - oral questioning and learning activitiesplease

PART A - Oral questioning and learning activities Please consider and complete the following tasks in the space provided. The assessment tasks in Part A may also be assessed verbally by your trainer or tutor as part of y ...

Part 1 written reportpart 2 summary presentationworking in

Part 1: Written Report Part 2: Summary Presentation Working in a group of four (4), you are to conduct in-depth research and apply relevant services marketing theories, concepts, and tools in delivering a report (and sum ...

Would you please help me with this projectsuppose the

Would you please help me with this project? Suppose the company you work for provides a week's paid vacation package as reward to the employee of the year and his or her immediately family. Your manager has asked you to ...

Imagine that you are a member of management at a successful

Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. This is a new venture for your ...

Observation assignmentthis assignment is an observational

Observation Assignment This assignment is an observational study. Choose a local retailer - it could be local coffee shop, restaurant, grocery store, department store, etc. You must have a minimum of 5 observations. The ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate