Imagine that you have been hired by Netflix to conduct a three circles analysis. In a memo to the CEO, describe Netflix's competitive strategy and analyze how it competes with similar companies.

In your 3- to 4-page MEMO, address the following:

1. The first circle represents the team's consensus of what the most important customer segments need or want from the product or service.

2. The second circle represents the team's view of how customers perceive the company's offerings.

3. The third circle represents the strategists' view(s) of how customers perceive the offerings of the company's competitors.

4. Describe how 1, 2, and 3 are particularly important for asking questions about the company's competitive advantage.

Include a title page and reference page, and follow APA format. Use outside academic sources.