Imagine that you are the social media manager for a fictional company. You are tasked with preparing a presentation that explains your company’s strategic, functional, and operational social media plans to a recent new hire to your company’s marketing team.

Consider the reasoning behind your company’s planning strategies; what are their impacts on company operations and the resulting social media activities?

Define the three levels of planning as well as the steps taken to develop social media plans.

Include various ways that planning can be measured (for example, marketing metrics) and marketing department organization.

Create a 10- to 12-slide presentation that reflects your research and planning. Be sure to explain the role of ethics in social media to this new hire. Use the notes section of each slide to add detail to your presentation.