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Imagine that you are the marketing manager for a food and beverage company based in New Zealand. Your company is considering entering the UAE market. Your CEO believes that the advertising message that has been effective in New Zealand will suffice and also work in the UAE. Why might she be wrong? What are potential problems and barriers to a belief that an advertising message in one country is okay to be used in other country/ies?

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Operation Management, Management Studies

Category:- Operation Management
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