Imagine that you are the HR manager for a retail store. Your store sells clothing, shoes, handbags, linens, etc. The company recently had its worst quarter, and you want to improve employee performance through sales of the merchandise and through offering excellent customer service. The employees are less motivated, due to the recent negative media attention the company has been getting about its earnings. You want to implement a new performance management system, modify the employees' current behavior, and link compensation directly to performance.

Write a six to eight (6-8) page paper in which you:

1. Create a job description for a retail sales associate, which includes the most significant components necessary to describe the job both internally and externally.

2. Create an organizational behavior modification (OBM) plan to define four (4) key behaviors that are required for successful job performance as a retail sales associate. Suggest the significant ways that your plan will benefit the organization.

3. Specify two (2) ways that you would measure whether current employees exhibit the key job performance behaviors. Propose two (2) methods that you could use to inform employees of the new performance standards.

4. Outline a plan with two (2) methods of providing feedback to employees. Include the frequency with which the feedback will be provided. Propose two (2) actions company leaders should take to reinforce positive employee behaviors.

5. Examine at least three (3) key legal and ethical issues that could potentially impact the performance management system. Support your response with specific examples of the identified issues' possible effects on the performance management system.

6. Use at least four (4) quality academic (peer-reviewed) resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.