(Answered) Imagine that mountain dew decided it could become the

Management Studies

Imagine that Mountain Dew decided it could become the dominant carbonated soft drink beverage. To beat Coca Cola, the company believes it must have a larger advertising presence (run more ads) than Coke. The best budgeting strategy to make sure it does this is...?

share of market/share of voice.
matching Coke's ad budget.
doubling last year's budget.
increasing sales promotion activities.
percentage of sales.

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