Imagine that a group of physicians who are planning to open a single-specialty group practice has hired you as a consultant. Your job is to advise the physicians in creating a business plan that includes management strategies that will help ensure their success. The physicians have stipulated that the plan must promote medical excellence and limit their exposure to risks associated with the practice of medicine and the operational functions of the practice. In addition, they are aware that a public health emergency or natural disaster could have had a significant impact on their practice, and want to include a strategy for emergency preparedness as part of their plan so that they will be able to manage their patients and help serve the community as needed.

1. Compare and contrast the two (2) main levels (i.e., internal comparison and external comparison) of financial benchmarking. Next, analyze the strategic purpose of each level of benchmarking and specify the overall importance of benchmarking as a financial planning tool for a medical practice.