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Q. 1. Importance and value addition of a customer loyalty program for a public transport organization such as the IRCTC.

2. Illustration of two relevant customer loyalty programs that can be benchmarked for setting a loyalty program for IRCTC

3. Key features of the recommended customer loyalty program for IRCTC.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9372289

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