Q. You need to let your consumers also potential consumers know which your industry is introducing a new product.
a. Illustrate what, specifically, would you like to accomplish through your communication?
b. Illustrate what will your audience's attitude probably be toward your message? Will the reaction be uniform, or will it vary?
c. Illustrate what three media would you use to communicate with your audience?
d. Illustrate what three specific pieces of information would you give your audience?