Q. You are a marketing executive at a grocery store chain also have been asked by your supervisor to evaluate the positioning of two of your major competitors, newcomer Amazon Grocery (in May 2006) also Aldi's. Amazon Grocery has over 15,000 non-perishable items, half of which are focused on the organic also healthier food-related products market while Aldi's has been shaped as the highest quality food-related products at the lowest possible price. Please respond to the subsequent questions:

1. Think about demographic also socio-cultural trends also changes also explain how each organization's interpretation of these trends also changes has affected its choice of strategy?

2. Is their strategy affected by the amount of advertising they do on television also the internet?

3. Which organization do you think is currently positioned better also Explain why?

4. Illustrate what strategy would you recommend for the organization you chose depended on recent trends also changes?

5. Explain how can these strategies improve which organization's image as a "corporate citizen" within the community?