Q. 1. Illustrate what are the strategy-shaping business and economic characteristics of the console segment of the video game industry? Illustrate what is the industry like?

2. Illustrate what is competition in the video game system industry? Which of the five competitive forces is strongest? Which is the weakest? Illustrate what competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

3. Explain how is the video game system industry changing? Illustrate what are the underlying drivers of change and explain how those driving forces might individually or collectively change competition in the industry?

4. Illustrate what key factors find out the success for video game console producers?

5. Which console makers seem to be best able to perform the industry’s key success factors and other measures of competitive strength? Illustrate what ratings do Microsoft, Sony and Nintendo merit in a competitive strength assessment?

6. Illustrate what recommendations would you make to Microsoft to win the next generation battle in the video game console industry to Sony or to Nintendo?