Q. After reviewing the SWOT analysis of Apple, propose strategies to take advantage of their vulnerabilities to help increase your company's market share. Remember, a strategy is not just an idea of “illustrate what” to do, it is a plan of “explain how” to do it. A strategy must explain “explain how” you are going to implement the idea, illustrate what potential ramifications (pros and cons) may result from your strategic implementation and illustrate what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation.