Q. 1.Explain the personality characteristics which Renee and Richard have which should help them navigate the difficulties of starting a trade.

2. Richard and Renee decided to focus their marketing efforts on the artisans who made the shoes. Do you imagine this is a wise decision? Explain why or explain why not?

3. Illustrate what management challenges might cause Shoes with Soul to stumble?

4. Explain two or three steps which Richard and Renee could take to avoid these stumbling blocks and guide their new trade to success.