Q. 1.Express a value proposition and provide an example. Explain how important is value to the consumer?

2. Explain how would you express relationship marketing? Explain why are these relationships so important to successful marketing?

3. Illustrate what are the similarities and differences among holistic marketing and integrated marketing communications?

4. Express Michael Porter’s value chain model. Illustrate what makes this an effective approach?

5. Illustrate what key elements should be covered when writing a good mission statement? Illustrate what is the purpose of a mission statement?

6. Illustrate what is the difference among primary and secondary research methods? Provide an example of explain how each of these could be used.

7. Write out two different examples of closed-end questions you might use for a market research survey.

8. Putting surveys aside, illustrate what other market research methods could be used to gather data? Please express at least three.