Illustrate what is the average vlc in a target market, Ask an Expert

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Q. "Illustrate what is the average VLC in a target market segment if the average purchase price is $75 per visit, the frequency of purchase is 6 times per yr, the contribution margin is 10percent also the average customer defection rate is 25percent. Due to better operations also service management skills, the revised continuous improvement goal is set at a 20percent defection rate next yr also 15percent 2 yrs from now, illustrate what are the revised VLC's over their average buying life?"

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9311169

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