Q. Managing Product development process

1. Illustrate what is the best way a company can build and manage its product mix and product lines?
Explain the main stages of developing and managing new products. Which stage do you think is most important? Explain why?

2. Explain why do services pose unique challenges to marketers? Explain how important are consumer expectations in regard to managing and maintaining service quality? Explain how important a role does employee or staff satisfaction play in the management of service quality?

Illustrate what factors should be considered in price setting? Which of these factors is most important? Explain why? Explain why is adapting the price of a product important?